PENGABDIAN MASYARAKAT MELALUI PEMBERDAYAAN UMKM DI DESA PARAGE KECAMATAN CIKULUR KABUPATEN LEBAK
DOI:
https://doi.org/10.68321/84t84186Kata Kunci:
Pengabdian kepada Masyarakat, Pemberdayaan, UMKM, Desa Parage, Ekonomi Lokal.Abstrak
Usaha Mikro, Kecil, dan Menengah (UMKM) memiliki peran strategis dalam meningkatkan perekonomian masyarakat desa melalui penciptaan lapangan kerja, peningkatan pendapatan, dan penguatan ekonomi lokal. Namun, sebagian besar pelaku UMKM di Desa Parage, Kecamatan Cikulur, Kabupaten Lebak masih menghadapi berbagai kendala, seperti rendahnya kemampuan manajemen usaha, keterbatasan pemasaran digital, pencatatan keuangan yang belum tertata, serta minimnya inovasi produk. Kegiatan Pengabdian kepada Masyarakat (PKM) ini bertujuan meningkatkan kapasitas pelaku UMKM melalui program penyuluhan, pelatihan, pendampingan, dan evaluasi usaha. Metode yang digunakan adalah pendekatan partisipatif (Participatory Rural Appraisal/PRA) yang melibatkan pemerintah desa, pelaku UMKM, dan tim pengabdian. Tahapan kegiatan meliputi identifikasi kebutuhan, pelaksanaan pelatihan manajemen usaha, pemasaran digital, pencatatan keuangan sederhana, pengembangan kemasan produk, hingga monitoring dan evaluasi. Hasil kegiatan menunjukkan adanya peningkatan pengetahuan dan keterampilan pelaku UMKM dalam mengelola usaha, memanfaatkan media digital sebagai sarana promosi, serta menyusun laporan keuangan sederhana. Selain itu, kegiatan ini mendorong tumbuhnya kesadaran masyarakat terhadap pentingnya inovasi dan kolaborasi dalam mengembangkan usaha berbasis potensi lokal. Program pemberdayaan ini diharapkan menjadi model pengembangan ekonomi masyarakat desa yang berkelanjutan melalui sinergi antara perguruan tinggi, pemerintah desa, dan masyarakat.
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